7UP rebrands with fresh look that is all about being uplifting

Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.

7UP Zero Sugar Lemon Lime Soda, 7.5 fl oz cans, 6 pack

7-Up history, plus find out the soda's (terrible) original name - Click Americana

The 19 Best Logo Redesigns of 2023

The Most Powerful Logo Redesigns

7-Up history, plus find out the soda's (terrible) original name - Click Americana

Starry soda; Pepsi dumps Sierra Mist for Starry

7-Up history, plus find out the soda's (terrible) original name - Click Americana

Fresh Up With 7 Up Sign: Vintage 1950's Embossed Tin Advertising

Brand Strategy

7UP's Revitalisation: logo refresh, green shades, positive moments., Path posted on the topic

7UP Global Brand Restage by PepsiCo Design & Innovation

7UP Redesigns: Simpler Is Better — POPSOP

7Up's first “major” brand overhaul in over seven years is punchy, but simple