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Now TV is pivotal to Sky's future success. More people than ever before are eschewing big, expensive TV packages for lighter, on-demand alternatives such as Netflix and Prime Video. For the last few years, Sky has been refining (and heavily marketing) Now TV in response. The platform has a number of passes which, for roughly the price of a Netflix subscription, cover either sports, movies or TV shows.
Now, Sky is pushing forward with the Smart Box, a set-top streamer that comes with the Now TV app and a coaxial port as standard. That means it can handle both free-to-air TV channels and Now TV's content, which includes live channel streaming and catch-up programming. The idea is that the box (which is basically a Roku in disguise) will appeal to cord-cutters who fancy an affordable streaming service or two on top of their traditional TV experience. With the new Smart Box, you can alternate between them without switching inputs or grabbing another remote.
Now TV is pivotal to Sky's future success. More people than ever before are eschewing big, expensive TV packages for lighter, on-demand alternatives such as
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