Better Than Pokémon!? How Yo-Kai Watch Is Marketing Itself To Japanese Children

Haven't heard of Yo-Kai watch? Well it's a more Japanese than the Japanese pokemon game for the kids. And it's kicking a lot of butt.

Why Yo-Kai Watch Is Better Than Pokemon!

Why Yo-kai Watch is crucial for Nintendo's future

Yo-Kai Watch (Season 2 premiers August 1st with 50 episodes) - General Discussion - Sonic Stadium

Yo-Kai Watch Is Engineered to Be Your Kid's Next Obsession

Anime Annoyances: Why Yo-Kai Watch doesn't work in the U.S. Like Pokémon does.

I believe Yo-Kai Watch handles its official competitive format better than Pokemon does.

Yo-kai Watch (video game) - Wikipedia

Bandai Dx Yokai Watch, yo kai watch

Japan's Biggest Game Heads West And Might Not Work