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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
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Influence: The Psychology of Persuasion
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Summary of InfluenceInfluence, a classic book, written by Dr. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say “yes” and gives practical guidelines on how to apply these findings in daily life situations. Dr.
Summary of Influence: By Robert B. Cialdini - The Psychology of Persuasion - A Comprehensive Summary [eBook]