Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Children as young as eight and nine years old are begging parents to buy Drunk Elephant products, some costing upwards of $50. How did a millennial skin care brand become Gen Alpha's most viral gift?
How did a millennial skin care brand become Gen Alpha's latest obsession? Glamour investigates the phenomenon of Drunk Elephant kids.

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The Dark Side of TikTok: Sephora, Drunk Elephant, and Gen Alpha

like why yall feining for drunk elephant at 8 yrs old #kidsatsephora #, gen beta

Just for fun 😋#genalphainfluencers #genalpha, gen alpha year dates

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YOU BOUGHT RETINOL W/ MY CARD & YOURE ONLY 9…..?”😡🎀✨😀 #omg #genalp, baby lips

The Dark Side of TikTok: Sephora, Drunk Elephant, and Gen Alpha

kidsatsephora #sephora #genalpha #genz #millennial #firstgenerationam

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha