Sony a7 IV Full Frame Mirrorless Camera + 50mm F1.8 + 28-70mm 2

Sony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Keeping the targeted eye in focus so you can concentrate on composition.

Sony a7 IV Review

Sony a7 IV review: Digital Photography Review

Prepare to be inspired. The Sony Alpha 7 IV Mirrorless Camera's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K11 movie quality. The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality.

Sony A7 Mk IV Kit (28-70mm)

Sigma 28-70mm F2.8 DG DN Standard Zoom Full Frame Mirrorless Digital Camera Lens for Sony A7 A7R A7S III IV A7C FX3 28 70 2.8 - AliExpress

Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera with Sony FE 28 -70mm f3.5-5.6 OSS Lens - Mike's Camera

The Sony E-Mount Lenses You Should Buy

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens

AF 28/1.8 FE is an autofocus lens suitable for E-mount, the lens uses 11 elements in 9 groups, including 3 ED lens, 3 high transparent lens and 2 aspheric lens. HD Nano multilayer coating with water-resistant and anti-fouling coating. Electronic aperture, internal focus, constant lens length. Noiseless STM focus motor. Precision metal structure.

Viltrox AF 28mm f/1.8 Fe STM Lens for Sony E

Sony E-Mount Lenses - Every Lens Available

Prepare to be inspired. The Sony Alpha 7 IV Mirrorless Camera's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K11 movie quality. The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality.

Sony Alpha A7 IV Mirrorless Camera Body

Sony Reviews by Ken Rockwell

Improved Animal and Face Detection! Sony A7 IV Review