Whatever Happened To Froot Loops Cereal Straws?

With nostalgic food products making comebacks, it makes sense that Kellogg's would revive Froot Loops Cereal Straws, but why were they discontinued?
With nostalgic food products making comebacks, it makes sense that Kellogg's would revive Froot Loops Cereal Straws, but why were they discontinued?

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Froot Loops Cereal Straws