Why Pharrell's New Gig at G-Star Is a Perfect Fit

No wonder the maverick rapper has been tapped by G-Star Raw—he’s something of a denim savant, after all. Here, a look back at his coolest jeans moments.

Pharrell Williams, A$AP Rocky, and Miguel Go Inside the G-Star Archives

Pharrell Is Releasing 25 Different Versions of His Favorite Jeans

What Pharrell Taught Me About Jeans from Inside a Denim Teepee

434 Pharrell Williams Happy Stock Photos, High-Res Pictures, and Images - Getty Images

G-Star News, Collections, Fashion Shows, Fashion Week Reviews, and More

Reflecting on Pharrell Williams's revolutionary style as he joins Louis Vuitton

Am I the only one baffled by Pharrell Williams becoming the new artistic director of Louis Vuitton men succeeding Virgil Abloh? : r/popculturechat

G-Star & Pharrell Talk The Appeal Of Raw Denim In Their Latest Campaign

Show Review: G-Star Raw Hosted G-Star Mat, Unveiled New Styles By Pharrell, Real Style Was Spotted, and More – Fashion Bomb Daily

Why Pharrell at Louis Vuitton makes sense - GUAP

Why Pharrell's New Gig at G-Star Is a Perfect Fit