How Yorkshire Tea plans to steal market share from rivals

Yorkshire Tea is on a mission to grow the declining black tea category while luring “habitual shoppers” of other tea brands.

Americans Are Microwaving Their Tea?, Yorkshire Tea Vs PG Tips: Battle of the Brews

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How to be more like Yorkshire Tea - The importance of authenticity and Share of Voice as a challenger brand

Teagate shows the weird collision of brands and #BlackLivesMatter

Solidaritea: Yorkshire Tea and PG Tips join brands in backing BLM, UK news

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Yorkshire Tea got some proper celebrity glitz to take on rivals

Self-proclaimed 'underdog' Yorkshire tea on finding its brand voice

Yorkshire Tea X Burberry by gemma922 - Issuu

Yorkshire Tea - Working on an augmented reality app that pixellates all other teas. Trials are going well, though we do keep bumping into strangers in the supermarket. 📸 instagram.com/anna.richter95

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Yorkshire Tea got some proper celebrity glitz to take on rivals