Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy

Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…

Share Coke Campaign - FasterCapital

Coca-Cola Unveils New Global Packaging

Share Coke Campaign - FasterCapital

Coke Zero knows the benefits of hanging around with your cooler, sexier friends

DIET COKE TEAMS UP WITH READLY TO OFFER FANS THE ULTIMATE 'GIVE YOURSELF A DIET COKE BREAK' EXPERIENCE WITH NEW ON-PACK PROMOTION

Coca-Cola Explains Its Coke Zero Rebrand: 'Coke and Coke Zero Sugar Are Like Ham and Egg

COCA COLA Channel Management Report

Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy

Coca-Cola's UK marketing boss on ditching sugar and staying at the 'forefront of marketing