BTS: How Kpop is reinventing fan engagement through their merch game

In high school, people knew me as the go to person to talk about anything pop culture. I was that kid that went through every phase you can imagine, fashion-wise and music-wise, trying to find myself.

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR

The Evolution of Fandom Platforms – Seoulbeats

Fans share how they started their K-pop merch collections

K-pop fan labor and an alternative creative industry: A case study of GOT7 Chinese fans - Meicheng Sun, 2020

BTS effect': Why corporations want a piece of the action

How k-pop agency Big Hit is pioneering the future of entertainment, by Michelle Fan

Why do they say BTS paved the way for K-pop? - Quora

BTS's V to BLACKPINK's Rosé: These K-pop stars are always on the top of their fashion game

Why are you a fan of K-Pop? - Quora

BTS and the Future of the Fan Economy

BTS and the Future of the Fan Economy

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR