Android TV with a new UI could be rebranded as Google TV

Google may be working an content-focussed Android TV user interface with an upcoming TV streaming device and could rebard the platform as Google TV.

So the new Android TV UI (don't confuse with the Google TV UI) is rolling out profiles support (courtesy of @GenesisDH), I imagine that the old UI won't benefit of this, specially

Android TV, Google TV & TV: Google's TV Strategy Sound A Lot Like Its Messaging Products

Google's leaked TV dongle looks like a merger of Android TV and Chromecast

Android TV redesign pictured w/ TV, more - 9to5Google

What is Google TV? Apps, features, compatible TVs, everything you need to know

What is Google TV and how does it work?

Android TV platform may be rebranded to Google TV

New Chromecast With Google TV Hands On - Assistant Voice Remote And 4K - SlashGear

BT TV / YouView Rebrand: Inspired by Google TV - TV Forum

New Android TV update looks similar to Google TV UI

Google TV vs. Android TV: What's the difference?

Panasonic starts transitioning from Android TV to Google TV this year - FlatpanelsHD

Android TV - Wikipedia