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Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.
Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.
Things You Don't Know About Pop-Tarts
Pop Tarts (History, FAQ, Pictures & Commercials) - Snack History
I wish we had unfrosted Pop-Tarts - Andrew Coppolino
REVIEW (x2): Kellogg's Gone Nutty! Pop Tarts - Junk Banter
Kellogg adds new Pop-Tarts flavors
13 Things You Never Knew About Pop-Tarts
Homemade Frosted Brown Sugar Cinnamon Pop Tarts - Sally's Baking
The Pop-Tart at 50: Perfect Just the Way It Is - The Atlantic
First Mover Advantage & PopTarts
13 Things You Never Knew About Pop-Tarts
3 Ways to Prepare a Pop Tart - wikiHow
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