I'm super excited for the Bose QuietComfort Ultra – but they must

Bose will need to have taken sound quality much further than it has done in recent years for the QuietComfort Ultra to make their mark.

LEVELED-UP LISTENING: Bose QuietComfort Ultra Headphones with spatial audio give you an immersive experience that makes music feel more real;

Bose QuietComfort Ultra Wireless Noise Cancelling Headphones with Spatial Audio, Over-the-Ear Headphones with Mic, Up to 24 Hours of Battery Life

Bose QuietComfort Ultra Headphones Review: Spatial Audio Joins the Party

Bose QuietComfort Ultra vs. Beats Studio Pro

Bose QuietComfort Ultra Earbuds Review: Slightly Better Than Last Year's Model - CNET

Bose QC Ultra : r/bose

Bose QuietComfort Headphones review: Not ultra, but still great

Bose QuietComfort Ultra Headphones review: simply the best (apart from the battery)

World-class noise cancellation, quieter than ever before. Breakthrough spatialized audio that takes what you're hearing out of your head and places it in front of you for more immersive listening than ever before - no matter the content or source. Elevated design and luxe materials for unrivaled comfort. It's everything music should make you feel taken to new highs.

Bose QuietComfort Ultra Wireless Black Noise Cancelling Headphones

Bose QuietComfort Ultra Earbuds review: Sounds familiar