How consumer habits led to the launch of Coca-Cola Canada's mini bottle.

Sporting a new, smaller and resealable 250 mL bottle, Coca-Cola’s new mini bottles are the latest addition to the company's beverage portfolio. Mini bottles make it easier for consumers to manage their sugar and calorie intake, while still enjoying their favourite Coca-Cola brand.

Active Adaptation: Sports Drink Category Evolves To Meet New Consumers

How consumer habits led to the launch of Coca-Cola Canada's mini bottle.

Coca-Cola expands Share a Coke packaging program, 2016-05-16

Coca-Cola's Strategy for Success, 6 Elements

Revealed: The horrifying amounts of sugar in Coca Cola, Lucozade and Frij milkshakes - Mirror Online

The Untold Truth Of Coke Zero

Coca-Cola Canada — Rhiannon Decker

Coca-Cola CMO on Building Consumer Loyalty, Trust - WSJ

Coke Zero dumped by Coca Cola as it launches new drink that took 5 years to create - Mirror Online

How Coke's $10 Million Spotify Investment Will Pay Off For Music, Brands & Tech

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

Coca cola-communication-report