Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow

Daniel Kahneman, Nobel Prize winner in economics (2002) popularised the idea of “fast thinking” and “slow thinking” in his book “Thinking fast and slow”. While studying behavioral psychology, I stumbled upon his book and lectures that taught me two marketing lessons.

Thinking, Fast and Slow

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Associatively Coherent - Thinking Fast and Slow S01E04

Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow

A moral trade-off system produces intuitive judgments that are rational and coherent and strike a balance between conflicting moral values

Frontiers Overcoming Challenges to Teamwork in Healthcare: A Team Effectiveness Framework and Evidence-Based Guidance

Our need for associative coherence Humanities and Social Sciences Communications

Thinking, Fast and Slow eBook : Kahneman, Daniel: : Books

Integrating Machine Learning in the Coarse-Grained Molecular Simulation of Polymers

Thinking Fast and Slow - What You Will Learn